11/10/2022 0 Comments Direct mail process![]() ![]() Check out these direct mail stats to help you understand the opportunities direct mail marketing offers.ĭigital marketing campaigns can be effective with today’s technology, but statistics prove direct mail usage can increase your response rate and conversions. Of course, if you want to start from scratch, you will likely face the same 5-10 week timetable.Considering direct mail for your next campaign can help you create brand awareness, gain customers, and improve your bottom line. The good news is that subsequent mailings can be produced in a fraction of the time – assuming you want to use many, if not all, of the same components as the first mailing. Your mail piece could still arrive in a few days, but the post office has flexibility in delivering Standard mail and it could take as much as three weeks. Standard postage – you’re saving money with Standard postage, but you are sacrificing time.If the mail needs to travel across the country, expect 3-4 days. If the destination is nearby, it might arrive the next day. First class postage – you should expect delivery within a few days.Inserting and mail processing – once everything is addressed, it now goes to final stages before it is delivered to the post office.įrom the moment your mailers are delivered to the post office, delivery time will depend mostly on the postage rate you pay, but also on the distance the mail needs to travel.Today’s technology gives you many options. You may personalize your outer envelope, your letter, your reply card or any other element. Personalization – this is when your mail house will add personalization to all the elements you select.This will also help to determine your postage costs. If you are using multiple lists, you may need to remove duplicates or add tracking codes. Data Processing – once you have your lists, they will need to be prepared for the mailing.Remember some formats have multiple components (envelope, letter, brochure, reply card, etc.). ![]()
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